Press Release - January 2026

• Driven by service diversification and rising demand, the fitness centres sector recorded a 14% increase in 2024, while provisional information for 2025 points to a 10% rise, to €1.65 billion. This advance confirms the sustained recovery after the 2020 decline and reflects the strength of the business in Spain.

• The regions of Madrid, Catalonia and Andalusia account for nearly 60% of operating fitness centres, while the top ten companies reached a combined market share of 54%, highlighting a concentration process that is intensifying amid corporate transactions and the entry of foreign capital.

• INFORMA's DBK Sectoral Observatory recently published these insights in the 'Fitness Centers' Sectoral Report.

Madrid, 13 January 2026.- According to INFORMA's (Cesce's subsidiary) DBK Sectoral Observatory, a leading provider of business, financial, sectoral, and marketing information in Spain and Portugal, the fitness centres market grew 14% in 2024, reaching €1.5 billion, consolidating the positive trend that began after the pandemic.

This growth was underpinned by service diversification, the strengthening of complementary areas such as beauty and personal care, and an upward pricing policy, which helped improve average revenue per fitness centre by 9%. Sports activities accounted for 94% of the market, at €1.41 billion, while complementary services grew 29%, although they still contribute a relatively insignificant share of total business.

Rising household consumption and higher employment supported demand for health- and wellbeing-related services. In addition, the proliferation of low-cost models and the private management of municipal centres made it easier to attract new users.

Provisional data for year-end 2025 point to sector turnover growth of around 10%, reaching €1.65 billion, while a 7-8% increase is forecast for 2026.

As for the sector structure, the number of fitness centres reached 4,600 in September 2025, up 3.5% year-over-year, with a total floor area of 5.2 million m² (+4%). There is a trend towards larger, better-equipped facilities, although the opening of boutique fitness centres offering exclusive services is also increasing. Madrid, Catalonia and Andalusia are the areas with the highest number of fitness centres, accounting for nearly 60% of the total.

The sector remains highly fragmented, with small independent operators predominating, although business concentration is intensifying. The top five companies reached a 37% share in 2024; the top ten, 54%, driven by acquisitions and the entry of foreign capital.

This consolidation process, together with diversification towards personalised services and digitalisation, is strengthening the sector's competitiveness and its ability to retain customers in an increasingly demanding environment.

Data Synthesis

(a) provisional.