Press Release - February 2026

• Sales of health & diet food products in Spain continued on a steady growth path. The market is estimated to have reached a value of around €1.4 billion in 2025, up 4.5% year-over-year, a similar change to that seen in the previous two fiscal years.

• The supply side is becoming increasingly concentrated, as a result of mergers and acquisitions, despite a steady inflow of new competitors attracted by strong demand trends and the business's growth potential.

• INFORMA's DBK Sectoral Observatory recently published these insights in the 'Health & Diet Food Products' Sectoral Report.

Madrid, 3 February 2026.- According to INFORMA's (Cesce's subsidiary) DBK Sectoral Observatory—a leading provider of business, financial, sectoral, and marketing information in Spain and Portugal—demand for health & diet food products has been supported in recent years by rising household spending and a growing trend among the population towards healthier lifestyles.

With cumulative growth of 22% from pre-pandemic levels, sales of these products in Spain reached a value of €1.34 billion in 2024, up 4.3% year-over-year. The provisional year-end figure for 2025 is estimated at around €1.4 billion, representing a further increase of 4.5%.

Demographic ageing, the higher incidence of chronic diseases, allergies and intolerances, and growing public awareness of the importance of healthy lifestyles continued to support growth in demand for health & diet food products.

In 2024, food supplements are estimated to have accounted for 40% of market value, followed by foods for metabolic disorders and enteral nutrition, which together represented 28%. The remaining 32% was split between low-calorie diets, dietetic foods and medicinal herbs.

Foreign trade flows were very dynamic in recent years. Particularly noteworthy was the acceleration in export growth, with export value rising 13% in 2024. The European Union was the destination for nearly 44% of total export value that year.

In December 2025, there were 1,136 companies registered and authorised to produce or import food supplements, total diet replacement products for weight control, and foods for special medical purposes, with a continued inflow of new competitors in recent years.

Despite the rising number of competitors, the sector showed a high degree of concentration. The top five operators jointly accounted for 34% of total market value in 2024; the top ten, nearly 50%.

Data Synthesis